TASK:
The project aims to develop branding for a new Thai restaurant in Vienna, Austria. The restaurant aims to create a unique identity that will reflect Thailand's exotic and delicious cuisine and provide an unforgettable experience to customers.
SOLUTION:
After researching Thai culture, architecture, and visuals, key aesthetic characteristics were identified that could be used to embody the restaurant's unique brand, namely a warm and rich color palette associated with Asian flavors and culture, as well as visuals that would reflect the exotic and delicious Thai cuisine.
In addition, to better delve into this topic, mind mapping was created.
